Despite the Covid-19 induced nationwide lockdown and all on-ground activity halted since March 25, ANAROCK Property Consultants has announced selling 240 homes and 62 office units cumulatively worth Rs 252 crore across cities during this period with the help of digital marketing.
Of the total number of housing sales closed post lockdown, at least 49% worth over Rs 85 crore were sold in the Mumbai Metropolitan Region (MMR) alone.
“The first 10 days of the lockdown were a struggle to align sales. Many of these sales were in the final leg of the deal and others were open but were all closed virtually. Partnering with leading developers and negotiating good bargains for buyers were our key success factors, as always,” said Anuj Puri, Chairman –ANAROCK Group. The maximum number of residential properties sold in the lockdown period were in the mid-segment priced between Rs 70 lakh to Rs 1.5 crore. Office spaces were priced at around Rs 60 lakh each.
The Covid-19 crisis has also given a sharp impetus to the consolidation process underway in Indian real estate, giving leading developers and consultancies an edge as the market navigates headlong into digital mode.
April 20, 2020