India's Dixon Technologies set to manufacture Nokia branded mobile phones and smart TVs

Besides, LED TVs of brands including Nokia, Intex, Lloyd and Toshiba will be manufactured in Dixon Technologies’ Chittor factory, said two executives close to the company.

Dixon Technologies, India’s second-largest electronics maker, has bagged a contract to manufacture Nokia branded mobile phones and smart TVs, besides other agreements with TV companies including Intex, Lloyd and Toshiba.

Its wholly-owned subsidiary Padget Electronics, which started assembling LG smartphones in Noida factory in July last year, is set to start assembling phones for HMD Global, the maker of Nokia phones, as well as for Lenovo-owned Motorola.

Besides, LED TVs of brands including Nokia, Intex, Lloyd, and Toshiba will be manufactured in Dixon Technologies’ Chittor factory, said two executives close to the company.

This is the first time Japanese brand Toshiba will be manufacturing TVs in India. Toshiba has also engaged another Noida-based contract manufacturer, Videotex International, to manufacture its TVs.

“Dixon is well on track to become the first Indian EMS (electronics manufacturing services) player to compete with Chinese and Vietnamese giants,” said one of the executives, who did not wish to be identified.

Financial details of the contract weren't immediately known.

The companies did not reply to ET’s query seeking comment.

ET had reported that Dixon Technologies was also entering into information and communications technology (ICT) hardware, including laptops, desktops, tablets and servers, and was readying to open a factory in southern India. The company is also starting to make twin wireless speakers for earwear brand boAt, and is awaiting an expected new incentive scheme from the government for both product categories.

Dixon Technologies has been a pioneer in television manufacturing in India and is actively working with brands such as Xiaomi, Samsung, Panasonic NSE 0.98 %, TCL, Sansui, Philips and Flipkart label Marq.

Xiaomi and Samsung together hold 40% of the smart TV market in India, according to the latest data by Counterpoint research. LG, Sony and TCL are in the third, fourth and fifth positions respectively in the TV market.

Since Dixon Technologies has been approved by the Centre for receiving incentives for incremental production of mobile handsets, it is investing close to Rs 250 crore to expand the category. Of this, close to Rs 75 crore will be invested in the first phase of expansion.

So far, the company has been making feature phones for Samsung and smartphones for Panasonic and Gionee.

It will have 12 manufacturing units in all across India for all product categories, including washing machines, air conditioners, LED lighting and wearables.


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