Kia Motors India is ‘Kia India’ now as part of its new brand identity
New Delhi: Kia India, a wholly-owned subsidiary of Kia Corporation, on Monday announced its new corporate name, ‘Kia India’, as a part of its new brand identity and brand purpose of ‘Movement that Inspires’.
The name change symbolises Kia is becoming an enterprise that invests in and produces more than just vehicles to offer a long-range of sustainable mobility solutions, a press release from the company said.
The brand has removed the word ‘Motors’ from its earlier name after ratification by the Ministry of Corporate Affairs and will now function under the corporate identity of Kia India Private Limited. The company has changed its logo and name at its Anantapur manufacturing facility and will carry out the same at its dealership in a phase-wise manner, the release said.
In line with its brand re-launch, Kia India is breaking away from its traditional manufacturing-driven structure to a more purpose-driven business. The new brand purpose - “Movement that inspires” signifies Kia’s ambitious plans of leading the future mobility revolution in India with premium products equipped with unique design and segment-first features, digitized services and complemented by one of the largest networks. As part of its new brand identity, Kia India has also changed the brand logo to complement the new brand name, which signifies Kia’s bold and innovative approach and underscores the brand’s commitment to driving the change in the Indian automotive industry, the release added.
In over one and a half years of sales operation in India, Kia has emerged as the 4th most sold car brand and the fastest carmaker to achieve 2,50,000 sales figures in the country. Along with leading the connected car revolution in India with over 1,40,000 connected Kia cars on Indian roads, Kia also aims at offering cutting-edge features with multiple specification choices for its customers to choose from, the release said.
Source: https://auto.economictimes.indiatimes.com/news/passenger-vehicle/cars/kia-motors-india-is-kia-india-now-as-part-of-its-new-brand-identity/82909307